Did you know that conventional cotton requires $2 billion in pesticides and insecticides each year that contaminate the soil, air and water that we drink? Millions of animals die every year from being exposed to these pollutants.
The global consumption of conventional cotton releases enormous amounts of greenhouse gases in our atmosphere, and to make matters worse, to make a single t-shirt of non-organic cotton requires 2,700 liters of water. 2,700! Meanwhile, 1 billion people in the world don't have access to water and 2.4 billion suffer from inadequate sanitation.
Most farmers and cotton workers live in developing countries, have long working hours, are exposed to toxic substances on a daily basis and earn very little in wages. In 2013 alone, 11,772 farmers committed suicide in India.
Sometimes we forget: if you see that a product is outrageously cheap, it means that someone else has paid the price.
For of all this, our new totebags and the vast majority of our future textile products are made of organic cotton, which is grown without harmful chemicals, leaving the soil, air and water free of contaminants, and produces about 46% less of CO2e compared to conventional cotton. It requires much less water to grow it, as organic cotton farmers generally use rain much more than irrigation, and use beneficial insects to control unwanted pests instead of relying on harmful chemicals, thus promoting biodiversity.
Supporting organic agriculture is also essential if we want to create better working conditions for cotton producers, since organic cotton agriculture is much more regulated and, therefore, is subject to fair trade.
By choosing organic cotton we improve the health of humans, animals and natural resources around the world, and that's why we have considered it so important to make this change in our products.